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Loyal admirers of Taylor Swift are creating a significant rise in visitor numbers at a European gallery that exhibits a painting of the Shakespearean heroine Ophelia, newly referenced in a track and music video from Swift's new record "The Life of a Showgirl".

The Hessische Landesmuseum in the heartland Germany's urban center of this location welcomed hundreds more guests than normal over the weekend, as Swifties wished to observe the real rendition of the portrait that starts the video for "The Fate of Ophelia".

In the video, which has been watched more than 65 million instances on the video platform, the image transforms, with Taylor Swift at its core.

"We are delighted by this focus - it's quite exciting," a gallery official stated.

The representative noted that one group had traveled from the northern city of the northern hub, a extended drive away, while several of the guests were international visitors from a nearby army base.

The spokesperson explained that followers realized the artist's artwork - believed to date to the year 1900 - was present when the museum team, noticing the similarity, published an announcement on their website welcoming any Taylor Swift enthusiasts to participate in a unique museum walk.

The news then went viral across social media, the institution said.

Social media posts describing the portrait's presence received numerous of positive reactions, far higher than the approximately one hundred of likes that the majority of its posts typically obtain.

In Shakespeare's Hamlet, this female figure, his beloved, a young lady from Denmark, becomes insane and drowns.

While not as famous than the famous artwork of the same character, the artwork also shows a woman in a flowing gown shown submerged in water, encircled by flowers.

The picture is echoed on Taylor Swift's release packaging, which shows her partially underwater in water.

"We are amazed and pleased that the artist used this portrait from the museum as influence for her music video," a museum director commented.

"It represents, of course, a excellent opportunity to attract people to the gallery who are unfamiliar with us previously."

"The Life of a Showgirl" secured the UK's largest opening week of the current year, after moving 304,000 copies in the initial the debut period.

In the United States, it achieved over 4 thousand equivalent album units in the U.S. in its opening week, according to Billboard, surpassing the achievement held by this artist with her release "25" in 2015.

The record is Swift's 3rd record to lead the British music chart in the current year, subsequent to "an earlier album" in the winter month and "another Swift album", when it returned to first place in April.

It is also the first original album Taylor Swift has put out since she announced her engagement to athlete the sports figure in August and revealed in earlier that she had retrieved rights over her earlier recordings.